Worthy Brands, a distinctive player in the healthcare sector, grabbed attention on Shark Tank with its innovative medical patches.
Founded by Paige Brattin, the brand specializes in eye and chemotherapy port patches, aiming to provide comfort and safety to users.
As of 2024, Worthy Brands has made a significant mark in the industry.
Founding and Purpose
Paige Brattin, after completing her Master of Arts from the University of New Hampshire, founded Worthy Brands in 2017.
The inspiration came from her daughter’s battle with amblyopia, a condition where one eye is weaker than the other. To address this, Paige developed See Worthy Patches, offering a comfortable and appealing alternative to traditional eye patches.
The brand later expanded to include Port Worthy Patches for chemotherapy patients.
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The Shark Tank Experience
In Shark Tank’s season 15, episode 1, Paige Brattin presented her business, seeking a $250,000 investment for a 10% stake.
Despite the sharks, including notable names like Lori Greiner and Mark Cuban, appreciating her product, no deal was made.
However, Lori Greiner offered to assist with future licensing goals. Paige’s appearance on the show, although not securing an investment, led to a significant boost in sales and exposure for Worthy Brands.
Post Shark Tank Journey
Post Shark Tank, Worthy Brands witnessed increased sales from their website and Amazon listing.
The exposure from the show projected See Worthy Eye, a brand under Worthy Brands, into a new sales stratum.
The Adventure Eye Patches, in particular, received positive feedback, with a 4.6-star rating from over 1,000 reviews on Amazon.
Product Range and Innovation
Worthy Brands’ product line includes hypoallergenic, sterile, nontoxic, non-latex, gluten-free, and FDA-approved patches.
These patches are designed with smart adhesive technology and come in various patterns and designs, making them more appealing for kids.
Apart from eye patches, the brand offers patches for chemotherapy ports, addressing the needs of over 1 million chemotherapy patients annually in the United States.
Financial Standing and Net Worth
As of 2024, Worthy Brands is estimated to have a net worth of around $2 million.
From 2019 to 2023, the company saw a steady increase in sales, totaling approximately $1.7 million.
The annual revenue for 2023 was estimated to be around $300,000. Most of the company’s sales come from doctor references and Amazon.
Challenges and Future Outlook
Despite the growth, Worthy Brands has faced challenges, including issues with replenishing stock during the pandemic.
However, the company is poised for future growth, with minimal competition in its niche market.
The brand’s unique proposition and Paige Brattin’s dedication to providing a better solution for eye and chemotherapy patients paint a promising future for Worthy Brands.
Conclusion
Worthy Brands stands as a testament to how personal motivation, coupled with a significant platform like Shark Tank, can propel a brand to new heights.
Paige Brattin’s journey from a mother seeking a solution for her daughter to a successful entrepreneur exemplifies determination and innovation in the face of challenges.
The brand’s focus on comfort, safety, and aesthetic appeal has not only filled a gap in the medical patch market but has also brought hope and relief to many patients and their families