How Does Virtu Financial Make Money? (Explained)

Virtu Financial, a prominent player in the financial services sector, is known for its innovative use of technology in trading solutions. But how exactly does this company make money? Let’s delve into their business model and revenue streams as of 2023.

The History of Virtu Financial

Founding and Early Development

Virtu Financial was founded in 2008 by Vincent Viola, a former chairman of the New York Mercantile Exchange, and Douglas Cifu, who became the CEO in October 2013. Before co-founding Virtu, Cifu was a partner at an international law firm.

The company, headquartered in New York City, quickly established itself as a significant player in the electronic trading world​​.

Key Acquisitions and Expansion

  • 2011 Merger with Madison Tyler: In May 2011, Virtu merged with Madison Tyler, a proprietary trading firm co-founded by Viola. This merger was backed by Silver Lake Partners, a technology-focused private equity firm. The same year, Virtu acquired a market-making unit from Cohen Capital Group LLC, making it the largest overseer of trading in shares listed on the NYSE Amex​​.
  • Acquisition of Nyenburgh Holding B.V.: In September 2012, Virtu expanded its reach into the European ETF market by acquiring the market maker assets of Nyenburgh Holding B.V.​​.
  • Purchase of KCG Holdings: April 2017 marked a significant expansion when Virtu agreed to pay $1.4 billion to acquire rival market-making firm KCG Holdings. This acquisition was completed in July 2017​​.
  • Investment Technology Group Acquisition: In November 2018, Virtu announced a deal to acquire Investment Technology Group for approximately $1 billion, completed in March 2019. This acquisition expanded Virtu’s offerings in agency brokerage and financial markets technology​​.

Going Public

Virtu Financial initially planned an IPO in April 2014 but postponed it due to scrutiny over high-frequency trading practices. In April 2015, Virtu successfully priced its IPO and began trading on NASDAQ. The IPO valued the company at about $3 billion, marking a significant milestone in its history​​.

Through these strategic moves, Virtu Financial has grown from its initial roots into a global leader in electronic trading and market making, demonstrating adaptability and innovation in the rapidly evolving world of finance.

How Does Virtu Financial Make Money

Market Making

Virtu Financial’s primary income source is market making. As one of the world’s leading electronic market makers, Virtu facilitates trading activities across various markets, including equities, options, fixed income, and foreign exchange.

The company’s strategy involves providing liquidity by constantly quoting bid and ask prices for a broad range of securities. Their sophisticated technology and proprietary algorithms enable quick responses to market changes and efficient trade execution for clients.

The core of Virtu’s revenue in market making comes from the “spread,” the difference between bid and ask prices. By buying securities at a lower price and selling at a higher price, Virtu profits from these spreads, which is vital in both calm and volatile market conditions.

Diversification into Complementary Businesses

Virtu Financial doesn’t rely solely on market making. They have diversified their revenue streams through strategic acquisitions and expansion.

For instance, the acquisition of Investment Technology Group (ITG) has broadened Virtu’s capabilities in agency execution services. Through ITG, Virtu offers clients advanced trading algorithms, analytics tools, and access to an extensive network of liquidity providers.

Moreover, Virtu has ventured into data and analytics services, leveraging its vast trading data and analytical tools to provide institutional investors with valuable market insights and intelligence. This diversification enables Virtu to tap into various market segments and adapt to changing market dynamics.

Execution Services and Corporate Ventures

Virtu operates two main segments: Market Making and Execution Services, with a non-operating segment in Corporate. The Execution Services segment includes agency-based trading and trading venues in global equities, options, futures, and fixed income.

This segment also offers proprietary technology, workflow technology, and trading analytics to third parties, including participation in capital markets business where Virtu acts as an agent in at-the-market offerings and buyback programs.

In their third-quarter results for 2023, Virtu reported net income of $117.6 million with total revenues of $630.2 million. This revenue includes trading income, commissions, technology services, interest, dividends income, and other net incomes. The detailed breakdown shows a significant portion coming from market making, followed by execution services and corporate contributions.

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How Virtu Financial Works

How Virtu Financial Works

Key Activities

  • Market Making: Virtu’s core activity is market making, where it provides continuous bid and ask prices for various financial instruments. This process involves sophisticated algorithms and a robust technology infrastructure. By doing this, Virtu provides liquidity, facilitating smooth trading and minimizing price volatility in the markets​​.
  • Proprietary Trading: Virtu also engages in proprietary trading, using its capital to trade financial instruments. The firm aims to profit from price discrepancies and market inefficiencies by leveraging its expertise in market microstructure and trading strategies​​.
  • Risk Management: Effective risk management is crucial for Virtu’s operations. The company employs advanced techniques such as real-time monitoring, position limits, and hedging strategies. These practices are essential to mitigate losses and ensure stability in its trading activities​​.
  • Technology Development and Data Analytics: Virtu invests heavily in technology development, maintaining high-performance trading systems, data analytics platforms, and artificial intelligence capabilities. This technological edge allows the firm to quickly adapt to market changes and make informed trading decisions​​.

Key Resources

  • Tangible Resources: These include state-of-the-art trading infrastructure, data centers, servers, and connectivity solutions, which are vital for high-speed trading operations​​.
  • Intangible Resources: Proprietary trading algorithms, intellectual property, market insights, and the expertise of its skilled workforce form the backbone of Virtu’s intangible assets. These resources are pivotal in developing and deploying sophisticated trading strategies and in understanding market dynamics​​.

Value Proposition

Virtu Financial’s value proposition lies in providing reliable liquidity, competitive pricing, and efficient execution. Its advanced technology infrastructure facilitates fast and efficient trade execution, reducing transaction costs and enhancing the trading experience for its clients.

Additionally, Virtu’s market knowledge and data analytics capabilities enable it to offer valuable insights and trading recommendations, further benefiting its customers​​.

Through these activities, resources, and value propositions, Virtu Financial operates as a dynamic player in the financial markets, adapting to market changes and offering sophisticated solutions to its clients.

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Virtu Financial Funding, Revenue, and Valuation

Virtu Financial Funding, Revenue, and Valuation

Funding and IPO

Virtu Financial’s funding history includes a significant post-IPO equity round. On April 20, 2017, the company raised $750 million in a single round of funding.

Virtu Financial went public with its IPO on April 6, 2015, with its stock opening at $19.00 per share on NASDAQ. The IPO was initially priced at $19 per Class A share, valuing the company at approximately $2.60 billion, and raised about $314.11 million​​​​.


In terms of revenue, for the third quarter of 2023, Virtu Financial reported total revenues of $630.2 million. This was an increase of 12.3% compared to $561.0 million for the same period in 2022.

Their net income for this quarter was $117.6 million, which shows a substantial growth from the net income of $79.9 million in the prior year quarter​​.

Financial Position

As of September 30, 2023, Virtu Financial had $726.4 million in cash, cash equivalents, and restricted cash, with total long-term debt outstanding in an aggregate principal amount of $1,805.4 million​​.


Regarding Virtu’s valuation, during its IPO plans, the company sought a valuation of about $3 billion. However, the IPO eventually valued Virtu Financial at approximately $2.60 billion​​​​.

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Virtu Financial’s success can be attributed to its expertise in market making, strategic diversification into complementary businesses, and expansion into execution services. This multifaceted approach allows Virtu to maintain a robust presence in the financial industry, adapting to market changes and seizing new opportunities.

As of 2024, their financial results reflect a healthy mix of traditional and innovative revenue streams, positioning them as a dynamic and resilient financial services provider​.

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