How Does Via Transportation Make Money? (Business Model Explained)

Via Transportation, a company specializing in TransitTech, has a multifaceted business model focused on providing innovative transportation solutions.

This article will help you understand how Via makes money.

History of Via Transportation

Via Transportation, founded in 2012 by Daniel Ramot and Oren Shoval, has evolved significantly since its inception.

Here are key milestones in its history:

Launch of Ridesharing Service (2013):

In September 2013, Via launched its ridesharing service in New York City’s Upper East Side. This service was inspired by the founders’ experience with Sherut shared taxis in Israel.

It expanded to cover all of Manhattan by October 2015, followed by launches in other cities like Chicago, Washington D.C., and Brooklyn over the subsequent years. Via eventually shifted its focus solely to public transport operations in December 2021​​.

Formation of ViaVan (2017):

In a significant expansion, Via formed ViaVan in September 2017, a joint venture with Mercedes-Benz to offer on-demand shuttle services in Europe. This marked a major step in Via’s growth, diversifying its services and geographical reach​​.

Name Change to Via (2021):

In January 2021, ViaVan was rebranded as Via, consolidating its identity and reflecting its broader service offerings beyond just van-based transportation​​.

Expansion into Canada (2019):

In August 2019, Via announced a partnership with Sault Ste. Marie, Ontario, marking its first deployment in Ontario and second in Canada. This service was a notable part of Via’s North American expansion strategy​​.

Launch of Savy in New Zealand (2017):

Demonstrating its global reach, Via launched Savy in Queenstown, New Zealand, in November 2017. This service used Via’s on-demand ride-sharing technology and a fleet of vehicles owned by the company, highlighting Via’s adaptability to different market needs​​.

Via’s history is marked by strategic expansions and innovative service offerings, reflecting its commitment to adapting and growing in the dynamic field of transportation technology.

How Does Via Transportation Make Money?

Partnering with Cities and Transit Agencies

Via collaborates with over 600 cities, transit agencies, and transit professionals, leveraging their insights and needs to develop transportation products.

These partnerships are central to Via’s strategy, allowing them to create products that enhance public transportation systems and benefit communities on a large scale​​.

Integrated Mobility Solutions

Via is focused on building the next generation of microtransit. This involves creating integrated mobility solutions that connect various transit modes, like buses, trains, and demand-response services, to improve the efficiency and accessibility of the entire public transit network.

They upgrade planning tools and operating software to allow for a seamless operation of multiple services​​.

Adaptive and Continuous Planning Tools

Recognizing the dynamic nature of ridership patterns, Via offers continuous planning features to help transit stakeholders adapt to changing transportation needs.

This includes creating strong connections between their products and transit agencies, enhancing planning and scheduling capabilities, and integrating service data for frequent updates and iterations​​.

Rider-Centric Approach

Via Rider-Centric Approach

Via prioritizes the experience of riders by incorporating new features in their rider app. These features enable riders to plan, book, and pay for trips efficiently.

They also provide self-serve tools for paratransit riders and their caregivers, enhancing control and flexibility in travel​​.

Diversifying Solutions

Via continues to expand its offerings with solutions like student transportation, fleet electrification capabilities, and open API documentation. This diversification, built on a robust foundation of capabilities, allows Via to grow and cater to a wider range of transportation needs globally​​.

Through these strategic initiatives, Via successfully navigates the rapidly evolving transportation sector, making money by offering comprehensive, adaptable, and rider-focused transportation solutions that cater to the modern needs of urban mobility.

How Does Via Work?

Via Transportation operates by combining software as a service (SaaS) and mobility as a service. This approach caters to a wide range of transportation-related services, including:

  • Diverse Service Offerings: Via provides technology solutions for public transportation, multimodal transport, paratransit operations (compliant with regulations like the Americans with Disabilities Act), non-emergency medical transportation, logistics and deliveries, school bus fleets, commercial ridesharing, corporate shuttles, and autonomous vehicles. Their customer base includes cities, transportation authorities, government entities, school districts, universities, and private organizations worldwide​​.
  • Partnership-Based Model: Via’s business model is centered around partnering with organizations that supply vehicle fleets, drivers, and service staff. However, Via also offers the option for partners to outsource these resources entirely, including full vehicle and operational management. This flexibility allows Via to adapt to the specific needs of different partners and geographic locations​​.
  • Global Reach and Collaboration: Via collaborates with various organizations globally, including Berliner Verkehrsbetriebe (BVG) in Berlin, King County Metro in Seattle, and Transport for London and Transport for NSW (TfNSW) in Australia. These partnerships demonstrate Via’s ability to integrate its technology into diverse transportation systems, tailoring solutions to meet the unique challenges and requirements of different regions​​.

Read also // How does Paceline Make Money?

Via Transportation: Funding, Revenue, and Valuation

Via Transportation: Funding, Revenue, and Valuation

Via Transportation’s journey in funding, revenue generation, and valuation reflects its growth and success in the transit tech industry.

Funding Rounds and Total Funding

Via has raised substantial capital through various funding rounds. As of the latest update, the company raised an additional $110 million, bringing its total funding to around $1 billion.

This funding has come from various investors, including Exor N.V., Pitango, Janus Henderson, CF Private Equity, Planven Entrepreneur Ventures, Riverpark Ventures, and ION Crossover Partners​​​​.


Following its latest funding round, Via’s valuation reached $3.5 billion, maintaining the same price per share as the company’s previous financing round in November 2021.

This valuation marks a significant milestone for the company, reflecting investor confidence and the company’s growth trajectory​​​​.


Via reported an annualized revenue run-rate surpassing $200 million by the end of 2022, which was more than double since its previous financing round in November 2021. The company’s estimated annual revenue ranges between $100-500 million, indicating robust financial performance and scalability in its business model​​​​.

Via’s funding, revenue, and valuation demonstrate its strong position in the transit tech industry and its ability to attract significant investment and generate substantial revenue. These financial indicators not only reflect the company’s current success but also its potential for future growth and expansion in the rapidly evolving field of transportation technology.

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