The entrepreneurial journey of Boarderie, a company specializing in pre-arranged cheese and charcuterie boards, is a story of resilience, innovation, and remarkable growth.
This post explores Boarderie’s journey, from its formation during the challenging times of the pandemic to its skyrocketing success following an appearance on Shark Tank.
The Genesis: From Concept to Reality
The Founders and Their Vision
Boarderie was founded in 2020 by Aaron Menitoff and Rachel Solomon. Menitoff, a professional chef with extensive experience in the food and beverage industry, teamed up with Solomon, a financial analyst with a background in economics and psychology.
Together, they embarked on a mission to create a unique direct-to-consumer gourmet food business.
The Pivot During Pandemic
The idea of Boarderie came to fruition when the global pandemic struck, severely impacting their existing catering business in Palm Beach, Florida. Recognizing the changing landscape, Menitoff and Solomon decided to innovate.
They envisioned delivering high-quality, ready-to-eat cheese and charcuterie boards directly to consumers’ doors, a concept that quickly gained popularity.
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The Shark Tank Saga
The Appearance and Pitch
Boarderie’s big break came with its appearance on Season 14, Episode 7 of Shark Tank. The founders asked for $300,000 in exchange for a 5% equity stake, valuing their company at $6 million.
Their pitch was not just about the product but also highlighted their efficient production and distribution capabilities from a large kitchen facility in Florida.
The Deal
The pitch on Shark Tank was a success. They struck a deal with Lori Greiner, who invested $300,000 for a 9% equity stake, valuing Boarderie at $3.33 million.
This investment was a turning point for the company, opening doors to new opportunities and growth.
Post Shark Tank: A Journey of Growth
Skyrocketing Sales
Post Shark Tank, Boarderie experienced a surge in demand. Sales increased by 1000%, and the company quickly became the largest shipper of overnight packages in South Florida.
This growth was not just in numbers but also in terms of product quality and community impact.
Community Involvement
The company’s commitment to community involvement is noteworthy. They have hired developmentally disabled adults and provided support during local emergencies.
This aspect of social responsibility has been a key part of Boarderie’s business model.
Boarderie’s Business Model
Direct-to-Consumer Approach
Boarderie’s business model revolves around a direct-to-consumer approach, offering a variety of pre-made charcuterie boards.
The company emphasizes the use of organic ingredients and provides options for customizations and large corporate orders.
Production and Distribution
With a large production facility, Boarderie is capable of fulfilling large orders swiftly.
Their efficient production system allows for next-day delivery, making them a reliable choice for both individual and corporate clients.
The Future Prospects
With Lori Greiner’s investment and guidance, Boarderie is well-positioned for further growth.
Their unique value proposition, combined with a robust online presence and efficient fulfillment capabilities, sets them up for continued success in the gourmet food industry.
Conclusion
Boarderie’s story is a testament to the power of innovation and adaptability in the face of challenges. Their journey from a local catering service to a thriving national gourmet food brand is an inspiration for entrepreneurs.
The company’s focus on quality, customer service, and community involvement makes it a model for success in the competitive food industry.