Gently Soap’s journey from its inception to its current status as a million-dollar brand is a remarkable tale of innovation, dedication, and success.
Founded by Kristen Dunning, a graduate of the University of Georgia, Gently Soap emerged as a solution to a personal problem – eczema – and transformed into a brand that caters to a wide audience with sensitive skin.
The Birth of Gently Soap
Kristen Dunning’s struggle with eczema since birth led her to explore the realm of natural skincare.
This exploration turned into a passion when she realized the need for gentle, effective skincare products.
Her background in Agricultural Communication and Horticultural Science, coupled with her personal experiences, fueled the creation of Gently Soap.
The brand’s unique selling proposition is its herbal-infused bar soaps, crafted without essential oils, synthetic fragrances, or harmful chemicals, making them ideal for sensitive skin types.
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Shark Tank Pitch and Deal
Gently Soap’s big break came with its appearance on Season 15 of Shark Tank. Kristen Dunning entered the tank seeking $75,000 for a 10% stake in her company.
She presented her products, emphasizing their effectiveness and appeal to consumers with sensitive skin.
The pitch was a success, and she struck a deal with guest Shark Candace Nelson, who invested $75,000 for a 25% equity stake in the company.
Post-Shark Tank Success
After its Shark Tank appearance, Gently Soap experienced a significant boost in sales and visibility.
The company received thousands of orders, leading to many of its products selling out on platforms like Thirteen Lune and Amazon within a week of the episode airing.
This surge in demand showcased the brand’s appeal and the market’s need for such products.
Expansion and Growth
Post Shark Tank, Gently Soap’s products became available on various platforms, including the company’s website, Amazon, Thirteen Lune, and BLK + GRN.
Kristen Dunning’s background, having been raised in an agricultural family, played a crucial role in the brand’s ethos.
The company’s focus on eco-friendly, natural ingredients resonated with consumers, further driving its growth.
Financials and Net Worth
As of 2024, Gently Soap’s estimated net worth stands at around $1 million, a testament to its success and growth potential.
The company’s financial journey reflects a profitable trajectory, with its soaps priced at a point that allows for a healthy margin while still being affordable for consumers. This balance has been key to its financial success.
Recognition and Awards
Kristen Dunning’s entrepreneurial skills and innovative approach have not gone unnoticed.
She has been recognized in various competitions and featured in publications like Eco Parent Magazine.
Her ability to blend business acumen with a genuine desire to provide solutions for sensitive skin has made Gently Soap a standout brand in the skincare industry.
Conclusion
Gently Soap’s story is one of overcoming personal challenges, identifying a market need, and successfully navigating the competitive world of entrepreneurship.
Kristen Dunning’s dedication and innovative approach have not only brought her personal success but have also provided a valuable product to those with sensitive skin.
As Gently Soap continues to grow and evolve, it stands as a beacon of entrepreneurial spirit and innovation in the skincare industry.